Meta shows off some of its new developments in AI Profiles and the future of social media. The AI Profiles look awesome, but are they what they seem?
What Are AI Profiles?
Meta has been working on AI integration for some time. AI profiles are going to be a big part of this new landscape. These profiles won’t be too different from current profiles. They will have bios and profile pictures and will generate content. It’s a step towards personalized social interaction, at scale.
Meta has already launched AI character-creation tools, resulting in hundreds of thousands of AI identities. At this stage, they’re private, but they will soon become a common sight online. The AI Studio is a utility aimed at creating characters based on your interests. They can give affirmations, cooking tips, even fashion advice. Not that we need any more fashion advice, right?
Will AI Profiles Be Effective?
The impact of AI Profiles could be enormous. Imagine content creators being able to make high-quality videos using AI. Meta is clearly betting that this product will be successful, and they are investing heavily into the product for the next two years.
But when something is touted as this big potential of crypto, you know there is some ominous counterpoint. There is considerable risk.
There are already AI-generated profiles fooling people into believing they are real people. High quality images make it hard to identify what’s artificial. When people are told they are fake, they lose trust and interest.
Fake accounts have behavioral patterns that are hard to ignore. They have fewer followers, and tend to follow fewer accounts. They are also made in clusters, and in many instances, are blocked by Meta.
If Meta is going to be successful, they need to find a way to address misinformation and deception.
What’s Next for Meta’s AI Development
Meta’s AI integration is ambitious. They want to continue to invest in development to create more engagement. Mark Zuckerberg believes what he sees is a wise investment.
The use of AI-generated images can blur the lines between authentic and fake online behavior. It’s possible we may see a curated authenticity that keeps the real identities behind the profiles hidden.
And there is no question they are going to need to guard against misinformation. Meta needs to establish guidelines for proper use, and it will be crucial to address the authenticity of AI content.
